So you are still not sure if you should have an online presence or not? Think again. Now in this world, everything is online. Even the laundry boy you met in the luxurious hotel in Brisbane you checked in will have an online presence. In such a situation being a business man, you need websites for your business. The reasons are plenty; let us look at some of the top 5 reasons why today’s world needs websites for everything.
- Everyone is online today:
From grocery to latest fashion clothes, everything is available to buy online. Think of any industry, they surely have an online presence. A Realtor has a website to promote his activities of buy, sell or rent, and even allows clients to book their homes in Brisbane through online modes. A small shop owner sells his ware through many service websites offering these services, if he does not have a website on his own. Banks, Travel agencies, Hotels etc all have an online presence to let people avail their services from the comfort of their home.
If one has a website, in the eyes of people that business has more credibility. They are the best tools to tell the world about you and your business. Business websites explain why they should choose them, list their services, testimonials and provide useful information of their products and services. They allow people to comment or provide feedback on services and respond immediately to issues.
- Wide reach:
There is a global reach for websites. The customer segment is not restricted to one small area, due to an online presence and availability to trade globally, even those living far across in Brisbane can access products and services provided by a business for example in Perth.
- Available 24/7:
Only the physical stores of a business will close by the end of day. Online portals selling products will be available 24/7, so people who live across different time zones and those having time to catch up on their shopping at the late hours benefit from this. That is, the business owner might sleep, but his website business does not. People love the fact that they can shop at their own convenience through online shops.
- Helps Business grow:
Websites help to know customers better. They can be used as potential marketing tools in the event of any big deals or sale put up. Any promotional deals can be put up on the websites and customers can be targeted at potentially lower cost than normal direct promotion. Websites further enable businesses to measure how effective their business is and how placed they are in the market with the help of number of hits they get every day. So decisions for changes or expansion can be easily made.
Today people don’t use yellow pages anymore, for everything they need they Google. Australians are no different. So without websites today, one cannot be a complete market player, irrespective of the industry they belong. Further with smart phones, websites are just a click away.